First impressions of yourself and your brand are displayed in your Instagram bio. This is the section of your profile Instagram page where you can inject personality and show your best and most relevant points. Your bio is the first things a new potential follower will see. Why not het creative and make your Instagram bio stand out from the crowd.

Not only are you inviting possible new followers to your page, you are also creating a call to action  for driving traffic to your chosen destination link. Overall you want to sell yourself and your brand whilst keeping your Instagram bio current and easy to process.

The current limit text characters for your bio is 150 characters. I am going to show you ways of how I was creative with my Instagram bio. You can also use some of these methods across all of your social media platforms, perfect if like me you love consistency. 

The first task to start editing your bio, pop into the kitchen and make yourself a brew. Secondly head over to your profile page and click on ‘Edit Profile’.

Be a flamingo in a flock of pigeons and make yourself stand out from the crowd.

Profile Picture

I personally like to keep my personal branding consistent across my platforms. I feel this adds to my brand for making my profile easy to recognise. The profile picture I have on my main blog page, is the same profile picture across all of my content platforms.
Instagram Bio, Simply Stacey Blogger


Instagram defaults your heading (in bold) to your username, but you can amend and change this. One thing to remember is this is your chance to use keywords to make yourself appear in searches. You want to explain in a headline your brand/company and if possible any keywords. At the same time you want to stay relevant and not over complicate. I have opted for my brand and blog name ‘Simply Stacey’. I wanted to cover both of my main platforms of blogging and vlogging. Due to your headline being maximum of 30 characters, I had to play around with wording and decided on: SIMPLY STACEY | BLOG & VLOG. I recommend always ensure your brand name is in your headline as a non-negotialble. 

Fancy Text Editing

Why not make your headline stand out from the crowd..

I use Cool Symbol for my fancy text editing and symbols. Once you go on the site, select the ‘Fancy Text’ tab and enter chosen text. Once you have found your preferred font style, simply click ‘copy’ and paste on your headline. You can inject visual creativity by adding relevant emojis. One tip, you can use this fancy text all across your platforms. Why not make your next tweet stand out using fancy text and symbols.

Bio Body

The body of your Instagram bio is your main area for showing what your brand is all about. You want to show your targeted followers your personality, brand awareness and again the majority staying relevant. As mentioned before you have 150 characters to fill in here, so use this wisely. 

You can either write a paragraph about your brand or you can be clever with carefully placed text. This makes your bio visually easier to read at a glance. 

Using a desktop for editing your Instagram bio you will be able to select ‘Return’ and a new line will appear. If you try this on the commonly used mobile app, the paragraph lines will not align where you originally placed them. You can change this by typing your bio out in the notes app on your mobile. Once complete you can copy and paste into your bio. 

Again why not add emojis or symbols using Cool Symbols (mentioned above). This makes the bio visually pleasing. You will notice using the odd emoji will make your bio start to stand out. 

Be creative with your Instagram bio. This is the first thing your potential new followers will see. Inject your personality, showcase your personal brand....but importantly stay relevant.

Examples of Bio Body Content To Use

  • LOCATION | Let your followers know which country/county you are in. This might also be relevant for brands approaching you to collaborate
  • DESCRIPTION | Explain your brand
  • SKILLS | Are you a marketing expert? Award winning blogger? Show off your skills
  • QUOTE | About yourself or your brand. Or maybe you have a favourite quote you live by
  • PERSONAL | Do you love cats or pizza? Add an emoji or words to make you more relatable.
  • SOCIAL MEDIA | Add handles for other platforms
  • EMAIL | Let potential collaborations or customers email you. Show your email address here
  • HASHTAGS | These are only clickable and not keywords. Does your brand have a hashtag? Let your followers see it here
  • CALL TO ACTION | On the bottom line, why not showcase your link below

Call To Action

Other than your heading, your call to action is your most important section. This leads your followers to your destination url. Perhaps you have uploaded a new blog post and have shared a relevant Instagram post to show this. Most people will add to the caption and insert the text ‘Link In Bio’. Then rather than your homepage you may chose to place the direct link for the post. 

You may also chose to link your Etsy Shop, Social Media Profile. YouTube Channel or maybe you have set up to share a brand for an AD. There are so many call to actions to choose from. 

This is the problem I encountered. I run my blog page and my YouTube Channel. When I upload a video I want to insert the url for the latest content upload. Then the problem escalates….You find out you have been nominated for a UK Blog Award. Obviously you want to gain as many votes as you can so another link is needed. 

I tried using a 3rd party app called LinkTree. Researching I found this is not the best way if you are wanting to create an efficient call to action. Plus this also affects your branding. You want your link to show your branding if possible. 

Click on the image to see my links landing page

To solve this problem I created a static page for resources and links. The page is hidden from my blog, but available as a link.  The page includes buttons which link to my blogs homepage and YouTube Channel. My blog always shows latest posts, so this will always be updated. 

You can take this further by adding special posts or events. I also chose to add my social platform links. You can make the page exactly how you like. Think of this like an index for your brand. 

This has been an essential change for my bio. I love the link is all on brand. Plus as this goes straight to my site I can see the traffic results in my stats. I use this link for my other social platforms too, not just Instagram.

Simply Stacey Instagram

I hope this post has inspired you and helped to be creative with your own Instagram bio. Remember you can be creative across all of your platforms. 

Instagram Bio Pinterest
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Hashtags are content creators best friends, along with keywords. Finally YouTube has decided to join using Hashtags in their search features. Don’t fret if you haven’t spotted the new latest feature, as I am going to make sure you are all updated on YouTube Hashtags.

YouTube Hashtags

You may have seen in my last blog post that Pinterest has started allowing hashtags in pin descriptions, if you missed this new feature then head over here. Youtube is the latest site to add hashtags for an extended searching feature.

I spotted this totally by accident whilst watching a video on YouTube, above the title was three hashtags. Not just any hashtags either. These were hashtags with hyperlinks. I clicked on one of the YouTube hashtags which was of interest and quicker than I could blink, there was more videos and all with the applicable hashtag that I had previously searched.

Looking further into this I have gone and found out more about the new feature of YouTube hashtags to share with you, and of course how you can do this and amend your own content. Please note this feature is only visible on desktop versions of YouTube and currently not available on iOS apps.


YouTube Hashtags

Youtube Hashtags are in hyperlink format, as you click on these you will go to related content. Below shows after the hashtags are applied to the video you can see this just above the video title.

Youtube Hashtags after

To get hashtags on your videos, you need to add these in the description. YouTube will show the first 3 hashtags you use. You can go up to fifteen, but I would go for quality over quantity. You can add the hashtags anywhere in your video description.

You do need to make sure you use relevant hashtags and take into account you don’t overtag and go over the 15 hashtags as YouTube will ignore all of them and possibly may even remove your video. Also misleading hashtags will also result in removal of your video.


Editing Your Video

You can edit past videos if you choose, or just carry on with the new feature from new uploads. If you wish to edit past videos I have a couple of tips.

You can either do this bulk, or you can do each individual upload. Remember to add the YouTube hashtags to the relevant videos if doing this in bulk.

  • Open YouTube Creator
  • Go to Edit Videos
  • Select the relevant videos
  • Click on Actions
  • On the dropdown menu select Descriptions and add the YouTube hashtags
  • You can can choose to Append to Start/End
  • Click Submit and your all done

For new uploads you can amend this in the defaults, this would be ideal if you do the same videos. Again remembering the hashtags have to be relevant. Changing the defaults can be done again in YouTube Creator Studio and in the channel section you can upload defaults.

YOUTUBE HASHTAGS | Guide for YouTubes lastest feature to help your content be found. Hashtags can help your video be found and to increase watch time and youtube views. See my YouTube Tips and guide to help you inser keywords on your uploads.

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As with any other platform that uses keywords and hashtags, you can search these before hand. As this is a new feature I wouldn’t expect huge results in YouTube until this gets used more. With any new feature this takes a while to evolve. I have tried researching hashtags I would use and there is results appearing for my searches. When searching, make sure you use a hashtag symbol as searching without will show different results compared to those when the symbol is used.

The hashtags have their own algorithm and are more of a category system. Still one thing the YouTube Hashtags do bring is an easiness in searching for related videos. Hopefully as the new features starts building YouTube can sort a way for the algorithm to benefit everyone using the platform, this way the videos discovered through clickable links can improve their watch-time.

Have you started adding hashtags to your content, or do you plan to add for future uploads?

Simply Stacey Blog





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