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First impressions of yourself and your brand are displayed in your Instagram bio. This is the section of your profile Instagram page where you can inject personality and show your best and most relevant points. Your bio is the first things a new potential follower will see. Why not het creative and make your Instagram bio stand out from the crowd.

Not only are you inviting possible new followers to your page, you are also creating a call to action  for driving traffic to your chosen destination link. Overall you want to sell yourself and your brand whilst keeping your Instagram bio current and easy to process.

The current limit text characters for your bio is 150 characters. I am going to show you ways of how I was creative with my Instagram bio. You can also use some of these methods across all of your social media platforms, perfect if like me you love consistency. 

The first task to start editing your bio, pop into the kitchen and make yourself a brew. Secondly head over to your profile page and click on ‘Edit Profile’.

Be a flamingo in a flock of pigeons and make yourself stand out from the crowd.

Profile Picture

I personally like to keep my personal branding consistent across my platforms. I feel this adds to my brand for making my profile easy to recognise. The profile picture I have on my main blog page, is the same profile picture across all of my content platforms.
Instagram Bio, Simply Stacey Blogger

Headline

Instagram defaults your heading (in bold) to your username, but you can amend and change this. One thing to remember is this is your chance to use keywords to make yourself appear in searches. You want to explain in a headline your brand/company and if possible any keywords. At the same time you want to stay relevant and not over complicate. I have opted for my brand and blog name ‘Simply Stacey’. I wanted to cover both of my main platforms of blogging and vlogging. Due to your headline being maximum of 30 characters, I had to play around with wording and decided on: SIMPLY STACEY | BLOG & VLOG. I recommend always ensure your brand name is in your headline as a non-negotialble. 

Fancy Text Editing

Why not make your headline stand out from the crowd..

I use Cool Symbol for my fancy text editing and symbols. Once you go on the site, select the ‘Fancy Text’ tab and enter chosen text. Once you have found your preferred font style, simply click ‘copy’ and paste on your headline. You can inject visual creativity by adding relevant emojis. One tip, you can use this fancy text all across your platforms. Why not make your next tweet stand out using fancy text and symbols.

Bio Body

The body of your Instagram bio is your main area for showing what your brand is all about. You want to show your targeted followers your personality, brand awareness and again the majority staying relevant. As mentioned before you have 150 characters to fill in here, so use this wisely. 

You can either write a paragraph about your brand or you can be clever with carefully placed text. This makes your bio visually easier to read at a glance. 

Using a desktop for editing your Instagram bio you will be able to select ‘Return’ and a new line will appear. If you try this on the commonly used mobile app, the paragraph lines will not align where you originally placed them. You can change this by typing your bio out in the notes app on your mobile. Once complete you can copy and paste into your bio. 

Again why not add emojis or symbols using Cool Symbols (mentioned above). This makes the bio visually pleasing. You will notice using the odd emoji will make your bio start to stand out. 

Be creative with your Instagram bio. This is the first thing your potential new followers will see. Inject your personality, showcase your personal brand....but importantly stay relevant.

Examples of Bio Body Content To Use

  • LOCATION | Let your followers know which country/county you are in. This might also be relevant for brands approaching you to collaborate
  • DESCRIPTION | Explain your brand
  • SKILLS | Are you a marketing expert? Award winning blogger? Show off your skills
  • QUOTE | About yourself or your brand. Or maybe you have a favourite quote you live by
  • PERSONAL | Do you love cats or pizza? Add an emoji or words to make you more relatable.
  • SOCIAL MEDIA | Add handles for other platforms
  • EMAIL | Let potential collaborations or customers email you. Show your email address here
  • HASHTAGS | These are only clickable and not keywords. Does your brand have a hashtag? Let your followers see it here
  • CALL TO ACTION | On the bottom line, why not showcase your link below

Call To Action

Other than your heading, your call to action is your most important section. This leads your followers to your destination url. Perhaps you have uploaded a new blog post and have shared a relevant Instagram post to show this. Most people will add to the caption and insert the text ‘Link In Bio’. Then rather than your homepage you may chose to place the direct link for the post. 

You may also chose to link your Etsy Shop, Social Media Profile. YouTube Channel or maybe you have set up to share a brand for an AD. There are so many call to actions to choose from. 

This is the problem I encountered. I run my blog page and my YouTube Channel. When I upload a video I want to insert the url for the latest content upload. Then the problem escalates….You find out you have been nominated for a UK Blog Award. Obviously you want to gain as many votes as you can so another link is needed. 

I tried using a 3rd party app called LinkTree. Researching I found this is not the best way if you are wanting to create an efficient call to action. Plus this also affects your branding. You want your link to show your branding if possible. 

Click on the image to see my links landing page

To solve this problem I created a static page for resources and links. The page is hidden from my blog, but available as a link.  The page includes buttons which link to my blogs homepage and YouTube Channel. My blog always shows latest posts, so this will always be updated. 

You can take this further by adding special posts or events. I also chose to add my social platform links. You can make the page exactly how you like. Think of this like an index for your brand. 

This has been an essential change for my bio. I love the link is all on brand. Plus as this goes straight to my site I can see the traffic results in my stats. I use this link for my other social platforms too, not just Instagram.

Simply Stacey Instagram

I hope this post has inspired you and helped to be creative with your own Instagram bio. Remember you can be creative across all of your platforms. 

Instagram Bio Pinterest
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Hands down my favourite Social Media App has to be Instagram, but why am I having a love/hate relationship with it?

Instagram algorithm love hate marmite

Most bloggers you speak to about Instagram, will all agree the main problem is the change of algorithm. This has caused many pictures in your grid to go missed on others feed, and I certainly have noticed the struggle to get views.

As a blogger/vlogger any way of reaching out to potential viewers is a must, and increasing your numbers to branch out to new followers is all part of reaching out and promoting your content. With most of my social channels, I have a steady following and find these slowly increase over time. Instagram however changes with the weather regarding followers.

Arguably there are ways of increasing your following, such as paid promotions. These have caused more views, but not a large amount follower wise. Other way is the popular trend of a perfect looking Instragram feed, I love the look of these, and admire the time it must take to achieve the pictures for the desired theme. For me personally, it would mean I would end up leaving out pictures that I originally want to add, just to achieve a themed feed. I have decided this is not the way at this current moment that I want to run my grid.

Instagram blog blogger

HATE

The part of Instagram that annoys me and really leaves myself deflated is, one second I will go on and I can have fifteen extra followers, go on again and twenty less. The drastic rollercoaster of followers is so noticeable every time I log on. Majority of the follows seems more for numbers, which undoubtably what we all would like. Out of all the available media’s I personally find Instagram is extremely fickle, the amount of followers that unfollow if I won’t follow them is unreal. The same time you want to support everyone, but same time I would miss my favourite Instagrammers posts on my feed.

I am trying not to check this as much as I was becoming obsessed checking. I try to limit this to once a week, when I write down my stats. I did have an app which shows you who has followed and unfollowed and this is where I could see the people who was after numbers solely. I had to delete the app, as again this became an obsession.

I personally prefer organic views, people who want to see my feed and I can interact with. Everyone wants to increase their followings, but you don’t want this forced, You want followers that want to follow you for your content, not just follow you for their own benefit.

 

LOVE

Not all changes over time on Instagram are negative. Hashtag Tracking is brilliant for following regular hashtags you may search. These will appear on your feed, for brands and shops this is ideal as you can follow your own hashtag and track.

Instagram Stories for me was one of the best updates, this has increased my confidence in front of the camera dramatically and along with inspiration from other vloggers this helped me start my YouTube channel last month. I have recently tried to be more creative with posts for my stories. Plus with the added Highlights, so you can save longer your favourite stories and group these. I have done covers for these to keep with my branding which you can see on my page.

I still need to experiment with the LIVE function. I haven’t really found the need for this, but I may try and add this in soon. Maybe for when brainstorming and looking for ideas. Or coming up with questions for a Q&A. Again another function is you can split screen and have other people join you so I am planning a live session and linking with my Blog Network co-founder Estelle.

Instagram blog SimplyStacey

I do hope one day I get to the 10,000 mainly so I can put a ‘swipe up’ link on a story. I am not holding my breath on anytime soon. Plus knowing my luck, you can guarantee when I eventually get to 9999 that Instagram will change it’s rules, or I will lose drastic amounts from the rollercoaster effect.

I have tried so many tips on improving your Instagram game, from number of hashtags, to style of pictures. For now I am just going to not stress about what I should post and post pictures I like. Some tips give them their dues do work, for example:

  • Add locations where available as you reach a wider audience
  • Search hashtags before and look for the ones more beneficial to your photo
  • Add hashtags in your story can boost views
  • Upload regularly, I notice my most views are in the evening
  • Spend time interacting, not only you will find great new feeds but you are helping others

Trying to be like everyone else just gets you lost in the feed. My mission is to keep my page as my style, mix of lifestyle, family and the odd instagram favourite of a pretty mug with the stragically placed biscuits and flowers distorted in the distance.

Looking on, I will still use the app. No matter how much the bots following and numbers annoy me, I won’t stop using the site as this is one of my favourites. Instagram is the first and last app I will use in a day. I love checking stories and catching up with everyone. Overall the algorithm is here, it is happening and there isn’t much we can do to change it. Yeah this sucks, but don’t let it stop you creating your Instagram how you want your profile to look.

I am contemplating on being more creative, I love watching clips on Instagram, along with looking at everyone’s photos. I want to start trying to do these once a week, a short video of an event, or something we have been up too. If you are thinking of starting a YouTube channel but are nervous or not sure of editing, Instagram clips such as this or doing more Instastories will certainly improve your confidence.

How do you find Instragram? Do you have a love and hate relationship with the site?

Stacey

 

I have seem some great posts also on the subject of Instagram, check them out below:

Once Upon A Blog

Eldeeable

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