I was guilty of not being on the Pinterest bandwagon for driving traffic to your website. After weeks of research and coming up with a Pinterest strategy, in 2 weeks my Pinterest has grown along with traffic towards my website. I am going to give you some tips on how you can also grow your Pinterest profile and improve your traffic. Keep reading to find out how to grow your Pinterest, also I have included a free download checklist…I know, I spoil you!
I have been spending every available opportunity researching so many different Pinterest strategies, attending webinars and listening to podcasts to create my own strategy. Hopefully I can help you with some tips I have learnt along my journey. This guide is to help you to start your Pinterest profile.
As a blogger I often see many comments on social media regarding Pinterest. People not knowing where to start, getting confused by the mass information available, even not knowing the latest methods as we all love these apps but everything has to revolve and there are constantly new changes happening. I was one of these bloggers, until taking the time to research and bringing in a strategy which took me a good week (I am a working mummy so time is minimal), and I started noticing after a few days a growth in traffic on Pinterest and even better, traffic to my blog. I am one of these people that likes to act fast and see faster results.
Pinterest is not a social media site, Pinterest is a visual search engine
I was using Pinterest completely the wrong way for driving traffic to my site….FACT! I would go on intermittently to the app and mainly use for boards of recipes, ideas for decorating, collection of quotes for my letterboards. The main reason this was wrong is that my blog isn’t about any of these boards. You can see more about this further on.
I have been using my new strategy of growing my Pinterest account to be SEO friendly for just under a fortnight, and the rewarding statistics have already started rolling in. I have done a few pins of my own and one pin in particular has brought in the bulk of the traffic, which is linked my Productivity Habits post.
From being non existent, this is how much my profile has grown in under two weeks. You can see by the percentage at the rise. I have also grown over 60 additional followers, the benefit of this is the followers want to see the content I am pinning which should provide a more organic engagement. This may seem small at the moment but the rate this has grown has been so impressive for my hard work in sorting my Pinterest profile.
Traffic to my website has grown and without trying, I am getting a minimum of 50 new views a day from the one popular pin about Productivity Habits. I am positive the more I pin and engage with other pinners, the more I am going to increase this amount. On my Pinterest Profile I was getting 860 unique monthly viewers, then last week this went up to 1.4k unique monthly viewers. Realtime while writing this post I am on 7.7k views, and average this has risen to 3.7k. So you can see how much you can grow your profile.
LETS GET STARTED
First basis is to change your profile to a Business Profile. This can be done in settings and will enable you to see analytics on your growth, also this will enable you to claim your website. I downloaded a plug in called ‘Insert Headers and Footers’ for this part.
Next you want to make sure your bio is on point, I like to brand my profile picture form my blog but this is a personal preference. The most important part is make sure your bio has a description, use relevant keywords to your niche, business or brand. A big part of Pinterest is keywords, these will be your new best friends.
Also a cool feature is your cover photo, you can edit this to show recent pins. I have mine set up to my Simply Stacey Board, so this will just show my pins.
Finally sign up for Rich Pins, you can get to the link here. That is step one done! You have officially started your Pinterest journey.
Before my huge tidy up with my boards, I had boards for everything going. Nail designs, recipe ideas, hair goals….lets see if you notice something. If you follow me you may pick up on this little warning flag. These boards are nothing to do with my Simply Stacey brand. I may do an odd post later on about my slimming world journey on my channel, I may load a picture up of my freshly painted nails on my Instagram….one thing is apparent though….I DON’T PRODUCE REGULAR CONTENT FOR THESE SUBJECTS.
You need to keep your boards relevant for your niche, brand or business. You had spent the time producing your bio which included your keywords of what your brand or business are about, but then pinning something completely random. I am not saying don’t pin images for your own use at all, we all have been there with a hairstyle from pinterest to show your stylist and you want to keep this in a hair goals board. The key to this is any personal boards keep secret. Think of your pinterest profile as a visual show of your brand and website. Do you want to sell content that you don’t cover regularly.
Another main point is edit your board, make sure you fill a board description, again remember keywords. Ideally you will start with 30 pins per board, but just build this up as you go along. I try to rotate my boards to make sure they all start getting filled up with relevant content. You can also create sub boards, again this makes my organised self very happy. For example my Simply Stacey board is split across my channels. I am going to be adding my newly added categories to this shortly.
You don’t have to go as far as producing board covers, but I am a sucker for neatness and things like this makes me happy. I like everything matching, using colours of my brand. I won’t go into this now in detail, but if this is something you would like to know about then leave me a note in the comments and I will look at producing a post in the near future. One tip is all of my board covers link to the relevant board url. This was a pain to do, but I love how effective this is, again this is personal preference. I have included before and after photos so you can see a difference.
To grow your Pinterest you need high quality looking pins. I create my Pinterest pins in Canva, there is a set template and layout ideas. I personally have been making a couple of pins per post. Change them up with the style and writing, play on the title wording. This is so you can share a different image later on for your content, but also you can have a look at your trends. I have spotted one of my styles that have been pinned more then the other style I was experimenting with. The optimal pin size you want to create if you are going to freestyle is 2×3, also keep your pins vertical.
I was uploading my pins from scratch, but I have started to insert my main pin in my posts so I can share straight from the site. I have a Pinterest plugin that lets myself or anyone visiting my site to pin an image. As I have included my description and ALT Tags in the photo properties, I know my pin will contain the keywords needed.
By now you will guess what I am going to say, remember keywords. In your pin description make sure you complete a description for the photo ensuring keywords are used. One of the new changes this year on Pinterest is hashtags, I love me a hashtag. You can search by keyword or by hashtag in Pinterest. Just make sure you only keep hashtags in the description box, also keep them relevant, same with the keywords. One tip on keywords and hashtags, is when content planning make sure you have a search on Pinterest. You can also do this for titles for posts or graphics.
Another tip, don’t be disheartened if a pin isn’t doing as well as you wanted. I have pinned a handful and one has gone huge on re-pins and views. One this gives you an idea of the pins that are successful and you can go on to produce more content about similar. On the other hand pins last a lifetime, if a pin isn’t popular now, it doesn’t mean it may not be popular in say a year from now. Don’t delete pins if you can help it, you could always produce a fresh new pin with a different image going to the original content url, try different titles and keywords.
So you are now ready to grow your Pinterest. Create pins to promote your content, just don’t be spammy. Also remember you can pin to a multiple of boards, but you want to spread this out. Also your pin should be to the main board first if doing multiples. One brilliant tip is the first 5 pins of the day are your most important pins. You ideally want your pins in with these 5, this is because in the awesome new tab ‘following’ you can now see who you are following and Pinterest will show 5 pins at a time from that person. Your others will be show throughout the day, but this is why the first 5 are your most important. Also remember what we talked about earlier, pin relevant images to relevant boards for your brand. This is also why with the new tab available, your followers are expecting to see what they signed up for and not random pins. For UK the BST time for next day is from 1am, you can search for your regions if any different.
To make Pinterest happy and to become an ‘Active Pinner’ yes you can have a title, and for Pinterest to place your pins in the Smart Feed (this is the default page of recommended and promoted pins when you first open the app) then you need to adhere to the following:
- Sign up as a business
- Claim website url
- Be an active pinner
YAY! You have already done two of the requirements, so next is to be an Active Pinner. Before I had seen posts that you need to pin regularly and minimum of 50 pins a day. Well on a recent webinar with an employee from Pinterest, this was clarified on the quantity. As long as you are consistent, then Pinterest are happy. Remember quality over quantity, Pinterest want high quality pins, which includes keywords, hashtags over a massive quantity of pins. Also you don’t want to be spamming, this is another reason that Pinterest show 5 pins at a time. So even if you just pin 5 pins a day, as long as the pins are high quality and consistent then this is fine. I personally tend to pin average 20 pins throughout the day, keeping in mind the first 5 pins are your most important.
My strategy on actively pinning is, I pin everyday through Tailwind scheduling app. I could not live without this app, it has been a godsend. As I said before, I am a working mummy so i am all about the scheduling, this is the only way I can run my brand. One tip is if you use Tailwind is to download the browser extensions, this is so much easier. I can schedule any image with this that I come across. Also the shuffle button is pretty awesome. When I have scheduled a load of pins, like before some pins may be in multiple boards then I press shuffle and quicker than you can blink, all your posts are mixed. But doing this you also need to remember to check your first 5 pins of the day.
If you would like to try Tailwind, there is fabulous tutorials on their site and I will go through this in detail on future posts then you can sign up for a free trial. I have a code so you get $15 which is a month free to try the app (Disclaimer: I will also get $15), you can cancel anytime if you go for the monthly option. You can get the code here. Tailwind is super easy to do once you get the hang of it. I pin 12 pins a day with tailwind and then whenever a spare few minutes pin a couple more through checking the Smart Feed and Following Tab, or simply search a subject.
You also want to make sure you pin other content, not just your own. One you wouldn’t have that many pins of your own and two you don’t want to spam. One good way is to join Group Boards. Each one has different rules to join, normally you have to email the owner and request to join. The majority you need to repin an image for every pin you upload. The easiest way I find these is to see who you follow are joined to by searching their boards. Again keep the boards relevant to your brand. I have joined a handful which you can check out on my profile.
Remember the main tip….be consistent. If you pin 10 pins a day, keep at this. You may chose to pin more, but the main thing is to be consistent in order to grow your Pinterest.
I will be covering some of these elements in further posts and broke down in more detail on my blog, and soon I want to start content for this on my YouTube channel. Also you can sign up to my new email subscription to receive my new monthly newsletter here, and from time to time I will be sending some help guides and tips which may be of interest.
I hope this post can help you in someway break the steps down easily and help you to start to grow your Pinterest and traffic. To make the steps easier to understand, I have made a free download checklist which you can grab below.
Also remember to pin this article to your own board, that way you can come back to this post if needed. Plus if anything changes I will amend this page. I would love to ask one massive favour, I want to know how you get on to grow your Pinterest and if you start getting results. If you do then please comment on my pin and let me know how you get on. And if you have any problems then please do contact me and I will try to help you the best I can.
Since starting my strategy to grow your Pinterest, I can now say from using the app once every few months that I have been using this on my top apps to update. I am no expert and by all means you don’t have to follow this word for word, but hopefully you will find some use in this post. My whole outlook on Pinterest has completely changed, and I had no idea how powerful Pinterest can be for your brand.