Instagram Bio | Get creative with your bio

November 26, 2018 in Blog - 24 Comments

First impressions of yourself and your brand are displayed in your Instagram bio. This is the section of your profile Instagram page where you can inject personality and show your best and most relevant points. Your bio is the first things a new potential follower will see. Why not het creative and make your Instagram bio stand out from the crowd.

Not only are you inviting possible new followers to your page, you are also creating a call to action  for driving traffic to your chosen destination link. Overall you want to sell yourself and your brand whilst keeping your Instagram bio current and easy to process.

The current limit text characters for your bio is 150 characters. I am going to show you ways of how I was creative with my Instagram bio. You can also use some of these methods across all of your social media platforms, perfect if like me you love consistency. 

The first task to start editing your bio, pop into the kitchen and make yourself a brew. Secondly head over to your profile page and click on ‘Edit Profile’.

Be a flamingo in a flock of pigeons and make yourself stand out from the crowd.

Profile Picture

I personally like to keep my personal branding consistent across my platforms. I feel this adds to my brand for making my profile easy to recognise. The profile picture I have on my main blog page, is the same profile picture across all of my content platforms.
Instagram Bio, Simply Stacey Blogger


Instagram defaults your heading (in bold) to your username, but you can amend and change this. One thing to remember is this is your chance to use keywords to make yourself appear in searches. You want to explain in a headline your brand/company and if possible any keywords. At the same time you want to stay relevant and not over complicate. I have opted for my brand and blog name ‘Simply Stacey’. I wanted to cover both of my main platforms of blogging and vlogging. Due to your headline being maximum of 30 characters, I had to play around with wording and decided on: SIMPLY STACEY | BLOG & VLOG. I recommend always ensure your brand name is in your headline as a non-negotialble. 

Fancy Text Editing

Why not make your headline stand out from the crowd..

I use Cool Symbol for my fancy text editing and symbols. Once you go on the site, select the ‘Fancy Text’ tab and enter chosen text. Once you have found your preferred font style, simply click ‘copy’ and paste on your headline. You can inject visual creativity by adding relevant emojis. One tip, you can use this fancy text all across your platforms. Why not make your next tweet stand out using fancy text and symbols.

Bio Body

The body of your Instagram bio is your main area for showing what your brand is all about. You want to show your targeted followers your personality, brand awareness and again the majority staying relevant. As mentioned before you have 150 characters to fill in here, so use this wisely. 

You can either write a paragraph about your brand or you can be clever with carefully placed text. This makes your bio visually easier to read at a glance. 

Using a desktop for editing your Instagram bio you will be able to select ‘Return’ and a new line will appear. If you try this on the commonly used mobile app, the paragraph lines will not align where you originally placed them. You can change this by typing your bio out in the notes app on your mobile. Once complete you can copy and paste into your bio. 

Again why not add emojis or symbols using Cool Symbols (mentioned above). This makes the bio visually pleasing. You will notice using the odd emoji will make your bio start to stand out. 

Be creative with your Instagram bio. This is the first thing your potential new followers will see. Inject your personality, showcase your personal brand....but importantly stay relevant.

Examples of Bio Body Content To Use

  • LOCATION | Let your followers know which country/county you are in. This might also be relevant for brands approaching you to collaborate
  • DESCRIPTION | Explain your brand
  • SKILLS | Are you a marketing expert? Award winning blogger? Show off your skills
  • QUOTE | About yourself or your brand. Or maybe you have a favourite quote you live by
  • PERSONAL | Do you love cats or pizza? Add an emoji or words to make you more relatable.
  • SOCIAL MEDIA | Add handles for other platforms
  • EMAIL | Let potential collaborations or customers email you. Show your email address here
  • HASHTAGS | These are only clickable and not keywords. Does your brand have a hashtag? Let your followers see it here
  • CALL TO ACTION | On the bottom line, why not showcase your link below

Call To Action

Other than your heading, your call to action is your most important section. This leads your followers to your destination url. Perhaps you have uploaded a new blog post and have shared a relevant Instagram post to show this. Most people will add to the caption and insert the text ‘Link In Bio’. Then rather than your homepage you may chose to place the direct link for the post. 

You may also chose to link your Etsy Shop, Social Media Profile. YouTube Channel or maybe you have set up to share a brand for an AD. There are so many call to actions to choose from. 

This is the problem I encountered. I run my blog page and my YouTube Channel. When I upload a video I want to insert the url for the latest content upload. Then the problem escalates….You find out you have been nominated for a UK Blog Award. Obviously you want to gain as many votes as you can so another link is needed. 

I tried using a 3rd party app called LinkTree. Researching I found this is not the best way if you are wanting to create an efficient call to action. Plus this also affects your branding. You want your link to show your branding if possible. 

Click on the image to see my links landing page

To solve this problem I created a static page for resources and links. The page is hidden from my blog, but available as a link.  The page includes buttons which link to my blogs homepage and YouTube Channel. My blog always shows latest posts, so this will always be updated. 

You can take this further by adding special posts or events. I also chose to add my social platform links. You can make the page exactly how you like. Think of this like an index for your brand. 

This has been an essential change for my bio. I love the link is all on brand. Plus as this goes straight to my site I can see the traffic results in my stats. I use this link for my other social platforms too, not just Instagram.

Simply Stacey Instagram

I hope this post has inspired you and helped to be creative with your own Instagram bio. Remember you can be creative across all of your platforms. 

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  • Eleanor May November 26, 2018 at 7:48 pm

    This post was so helpful! I think it’s time for me to update my Instagram bio again..

    • Stacey Spruels November 26, 2018 at 8:22 pm

      Thanks Eleanor, let me know how you get on lovely xx

  • Adi December 13, 2018 at 10:16 am

    Thank you for the helpful insight, my instagram bio feels more like ME !

  • Camille January 7, 2019 at 5:17 pm

    So interesting and I’m definitely using some tips right after posting this comment! Thank you so so much! Love the Cool Symbol tip, I had never heard of it!

    • Stacey Spruels January 7, 2019 at 8:25 pm

      Brill, let me know how you get on. I have been using across my sites. Also fun when doing tweets or posts xx

  • Kate Cheetham January 7, 2019 at 5:40 pm

    Such a great post and so many ideas I hadn’t even thought of. Definitely going to have a look at my bio tonight! Kate X

    • Stacey Spruels January 7, 2019 at 8:26 pm

      Glad it helped. Let me know how you get on Kate 👌🏻 have fun x

  • Natonya January 7, 2019 at 5:57 pm

    Stacey this post was so helpful!!! I never thought about my bio that deep but reading yours it’s efficient and straight to the point! I’m going to redo mine a bit with your examples and tips 😊

    Natonya |

    • Stacey Spruels January 7, 2019 at 8:26 pm

      Glad it has inspired you, let me know how you get on. Is great to do across the board with other social media profiles too xx

  • Bexa January 7, 2019 at 6:03 pm

    This is such a helpful post Stacey! I never knew you could edit the bold heading or use fancy text. I haven’t updated my Instagram bio since I created the account last year, I think I should spend some time on it after reading your post. Thank you for sharing all your tips and suggestions, this is so useful. Happy new year lovely! <3 xx

    Bexa |

    • Stacey Spruels January 7, 2019 at 8:27 pm

      Glad you liked the tips, let me know if you do change your bio and how you get on xx

  • Tasha January 7, 2019 at 6:24 pm

    This is really helpful, I’m so rubbish at writing bios and could definitely do with updating mine for the new year! Will be using some of your tips!

    • Stacey Spruels January 7, 2019 at 8:28 pm

      It took me a few attempts to get the wording. Hope this helps and let me know how you get on xx

  • Madi Dearson January 7, 2019 at 6:24 pm

    This is such a great post! I never gave any thought to actually playing with the design of the Bio. Thank you so much for sharing these great ideas. Now I’m going to go play with mine:)

    • Stacey Spruels January 7, 2019 at 8:28 pm

      Have fun! Let me know how you get on lovely xx

  • Aimsy January 7, 2019 at 6:54 pm

    Such a helpful post! I haven’t heard of cool symbol so will definitely be checking that out.
    Also what a great idea with the landing page – might just have to borrow this idea!

    Thanks for sharing!

    Aimsy xoxo

    • Stacey Spruels January 7, 2019 at 8:30 pm

      Glad it is of help, the landing page has been a great hit. Is great for seeing your traffic too. Let me know how you get on xx

  • Lisa McLachlan January 7, 2019 at 8:33 pm

    This is such a fabulously helpful post, Stacey. I had no idea you could create different fonts for your bio and I think your solution of having a links page on your blog is so elegant and effective. I agree with you about emoticons, they do break things up, although I’m probably guilty of using too many, oops! I’ve bookmarked this to come back to as I think my Insta bio is long overdue an upgrade. Thank you again! x

    Lisa |

    • Stacey Spruels January 7, 2019 at 8:40 pm

      Aww glad this has been of help. The landing page has been a huge success and so much easier to see traffic, plus love the look of it. Let me know how you get on xx

  • Erin January 14, 2019 at 1:38 am

    It’s been a while since I’ve updated my social profiles. This is super helpful! Thanks for sharing these great tips.

    • Stacey Spruels January 14, 2019 at 6:34 am

      Thankyou, I had the same one for years. But now constantly update it. Is one thing you forget about x

  • Jess January 18, 2019 at 9:32 pm

    Very useful tips! I must admit I didn’t know you could change the fonts in the headers, I think my Instagram bio is in need of a changeup.

    Jess xx ||

    • Stacey Spruels January 19, 2019 at 10:09 pm

      Thanks Jess! The font is also fun is for example sharing a new post, or want a tweet to stand out xx

  • Rebecca February 10, 2019 at 9:49 pm

    Thanks for the inspo and tips! I’ve just launched so I am loving all the tips I can get. I’m keen to set up a landing page once I get more established.

    Rebecca | xx

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    Simply Stacey

    My name is Stacey and I am lifestyle blogger from Wiltshire. I am a part time working mummy and have 2 children, Josie and Rowan. I love learning different ways to be mindful, organised and productive. In my spare time I like gaming and catching up on the latest Netflix series.

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