Hashtags are content creators best friends, along with keywords. Finally YouTube has decided to join using Hashtags in their search features. Don’t fret if you haven’t spotted the new latest feature, as I am going to make sure you are all updated on YouTube Hashtags.
You may have seen in my last blog post that Pinterest has started allowing hashtags in pin descriptions, if you missed this new feature then head over here. Youtube is the latest site to add hashtags for an extended searching feature.
I spotted this totally by accident whilst watching a video on YouTube, above the title was three hashtags. Not just any hashtags either. These were hashtags with hyperlinks. I clicked on one of the YouTube hashtags which was of interest and quicker than I could blink, there was more videos and all with the applicable hashtag that I had previously searched.
Looking further into this I have gone and found out more about the new feature of YouTube hashtags to share with you, and of course how you can do this and amend your own content. Please note this feature is only visible on desktop versions of YouTube and currently not available on iOS apps.
Youtube Hashtags are in hyperlink format, as you click on these you will go to related content. Below shows after the hashtags are applied to the video you can see this just above the video title.
To get hashtags on your videos, you need to add these in the description. YouTube will show the first 3 hashtags you use. You can go up to fifteen, but I would go for quality over quantity. You can add the hashtags anywhere in your video description.
You do need to make sure you use relevant hashtags and take into account you don’t overtag and go over the 15 hashtags as YouTube will ignore all of them and possibly may even remove your video. Also misleading hashtags will also result in removal of your video.
Editing Your Video
You can edit past videos if you choose, or just carry on with the new feature from new uploads. If you wish to edit past videos I have a couple of tips.
You can either do this bulk, or you can do each individual upload. Remember to add the YouTube hashtags to the relevant videos if doing this in bulk.
- Open YouTube Creator
- Go to Edit Videos
- Select the relevant videos
- Click on Actions
- On the dropdown menu select Descriptions and add the YouTube hashtags
- You can can choose to Append to Start/End
- Click Submit and your all done
For new uploads you can amend this in the defaults, this would be ideal if you do the same videos. Again remembering the hashtags have to be relevant. Changing the defaults can be done again in YouTube Creator Studio and in the channel section you can upload defaults.
As with any other platform that uses keywords and hashtags, you can search these before hand. As this is a new feature I wouldn’t expect huge results in YouTube until this gets used more. With any new feature this takes a while to evolve. I have tried researching hashtags I would use and there is results appearing for my searches. When searching, make sure you use a hashtag symbol as searching without will show different results compared to those when the symbol is used.
The hashtags have their own algorithm and are more of a category system. Still one thing the YouTube Hashtags do bring is an easiness in searching for related videos. Hopefully as the new features starts building YouTube can sort a way for the algorithm to benefit everyone using the platform, this way the videos discovered through clickable links can improve their watch-time.
Have you started adding hashtags to your content, or do you plan to add for future uploads?