First impressions of yourself and your brand are displayed in your Instagram bio. This is the section of your profile Instagram page where you can inject personality and show your best and most relevant points. Your bio is the first things a new potential follower will see. Why not het creative and make your Instagram bio stand out from the crowd.
Not only are you inviting possible new followers to your page, you are also creating a call to action for driving traffic to your chosen destination link. Overall you want to sell yourself and your brand whilst keeping your Instagram bio current and easy to process.
The current limit text characters for your bio is 150 characters. I am going to show you ways of how I was creative with my Instagram bio. You can also use some of these methods across all of your social media platforms, perfect if like me you love consistency.
The first task to start editing your bio, pop into the kitchen and make yourself a brew. Secondly head over to your profile page and click on ‘Edit Profile’.
Instagram defaults your heading (in bold) to your username, but you can amend and change this. One thing to remember is this is your chance to use keywords to make yourself appear in searches. You want to explain in a headline your brand/company and if possible any keywords. At the same time you want to stay relevant and not over complicate. I have opted for my brand and blog name ‘Simply Stacey’. I wanted to cover both of my main platforms of blogging and vlogging. Due to your headline being maximum of 30 characters, I had to play around with wording and decided on: SIMPLY STACEY | BLOG & VLOG. I recommend always ensure your brand name is in your headline as a non-negotialble.
FANCY TEXT EDITING
Why not make your headline stand out from the crowd..
I use Cool Symbol for my fancy text editing and symbols. Once you go on the site, select the ‘Fancy Text’ tab and enter chosen text. Once you have found your preferred font style, simply click ‘copy’ and paste on your headline. You can inject visual creativity by adding relevant emojis. One tip, you can use this fancy text all across your platforms. Why not make your next tweet stand out using fancy text and symbols.
The body of your Instagram bio is your main area for showing what your brand is all about. You want to show your targeted followers your personality, brand awareness and again the majority staying relevant. As mentioned before you have 150 characters to fill in here, so use this wisely.
You can either write a paragraph about your brand or you can be clever with carefully placed text. This makes your bio visually easier to read at a glance.
Using a desktop for editing your Instagram bio you will be able to select ‘Return’ and a new line will appear. If you try this on the commonly used mobile app, the paragraph lines will not align where you originally placed them. You can change this by typing your bio out in the notes app on your mobile. Once complete you can copy and paste into your bio.
Again why not add emojis or symbols using Cool Symbols (mentioned above). This makes the bio visually pleasing. You will notice using the odd emoji will make your bio start to stand out.
EXAMPLES OF BIO body CONTENT TO USE
CALL TO ACTION
Other than your heading, your call to action is your most important section. This leads your followers to your destination url. Perhaps you have uploaded a new blog post and have shared a relevant Instagram post to show this. Most people will add to the caption and insert the text ‘Link In Bio’. Then rather than your homepage you may chose to place the direct link for the post.
You may also chose to link your Etsy Shop, Social Media Profile. YouTube Channel or maybe you have set up to share a brand for an AD. There are so many call to actions to choose from.
This is the problem I encountered. I run my blog page and my YouTube Channel. When I upload a video I want to insert the url for the latest content upload. Then the problem escalates….You find out you have been nominated for a UK Blog Award. Obviously you want to gain as many votes as you can so another link is needed.
I tried using a 3rd party app called LinkTree. Researching I found this is not the best way if you are wanting to create an efficient call to action. Plus this also affects your branding. You want your link to show your branding if possible.
To solve this problem I created a static page for resources and links. The page is hidden from my blog, but available as a link. The page includes buttons which link to my blogs homepage and YouTube Channel. My blog always shows latest posts, so this will always be updated.
You can take this further by adding special posts or events. I also chose to add my social platform links. You can make the page exactly how you like. Think of this like an index for your brand.
This has been an essential change for my bio. I love the link is all on brand. Plus as this goes straight to my site I can see the traffic results in my stats. I use this link for my other social platforms too, not just Instagram.
I hope this post has inspired you and helped to be creative with your own Instagram bio. Remember you can be creative across all of your platforms.