Hands down my favourite Social Media App has to be Instagram, but why am I having a love/hate relationship with it?
Most bloggers you speak to about Instagram, will all agree the main problem is the change of algorithm. This has caused many pictures in your grid to go missed on others feed, and I certainly have noticed the struggle to get views.
As a blogger/vlogger any way of reaching out to potential viewers is a must, and increasing your numbers to branch out to new followers is all part of reaching out and promoting your content. With most of my social channels, I have a steady following and find these slowly increase over time. Instagram however changes with the weather regarding followers.
Arguably there are ways of increasing your following, such as paid promotions. These have caused more views, but not a large amount follower wise. Other way is the popular trend of a perfect looking Instragram feed, I love the look of these, and admire the time it must take to achieve the pictures for the desired theme. For me personally, it would mean I would end up leaving out pictures that I originally want to add, just to achieve a themed feed. I have decided this is not the way at this current moment that I want to run my grid.
The part of Instagram that annoys me and really leaves myself deflated is, one second I will go on and I can have fifteen extra followers, go on again and twenty less. The drastic rollercoaster of followers is so noticeable every time I log on. Majority of the follows seems more for numbers, which undoubtably what we all would like. Out of all the available media’s I personally find Instagram is extremely fickle, the amount of followers that unfollow if I won’t follow them is unreal. The same time you want to support everyone, but same time I would miss my favourite Instagrammers posts on my feed.
I am trying not to check this as much as I was becoming obsessed checking. I try to limit this to once a week, when I write down my stats. I did have an app which shows you who has followed and unfollowed and this is where I could see the people who was after numbers solely. I had to delete the app, as again this became an obsession.
I personally prefer organic views, people who want to see my feed and I can interact with. Everyone wants to increase their followings, but you don’t want this forced, You want followers that want to follow you for your content, not just follow you for their own benefit.
Not all changes over time on Instagram are negative. Hashtag Tracking is brilliant for following regular hashtags you may search. These will appear on your feed, for brands and shops this is ideal as you can follow your own hashtag and track.
Instagram Stories for me was one of the best updates, this has increased my confidence in front of the camera dramatically and along with inspiration from other vloggers this helped me start my YouTube channel last month. I have recently tried to be more creative with posts for my stories. Plus with the added Highlights, so you can save longer your favourite stories and group these. I have done covers for these to keep with my branding which you can see on my page.
I still need to experiment with the LIVE function. I haven’t really found the need for this, but I may try and add this in soon. Maybe for when brainstorming and looking for ideas. Or coming up with questions for a Q&A. Again another function is you can split screen and have other people join you so I am planning a live session and linking with my Blog Network co-founder Estelle.
I do hope one day I get to the 10,000 mainly so I can put a ‘swipe up’ link on a story. I am not holding my breath on anytime soon. Plus knowing my luck, you can guarantee when I eventually get to 9999 that Instagram will change it’s rules, or I will lose drastic amounts from the rollercoaster effect.
I have tried so many tips on improving your Instagram game, from number of hashtags, to style of pictures. For now I am just going to not stress about what I should post and post pictures I like. Some tips give them their dues do work, for example:
- Add locations where available as you reach a wider audience
- Search hashtags before and look for the ones more beneficial to your photo
- Add hashtags in your story can boost views
- Upload regularly, I notice my most views are in the evening
- Spend time interacting, not only you will find great new feeds but you are helping others
Trying to be like everyone else just gets you lost in the feed. My mission is to keep my page as my style, mix of lifestyle, family and the odd instagram favourite of a pretty mug with the stragically placed biscuits and flowers distorted in the distance.
Looking on, I will still use the app. No matter how much the bots following and numbers annoy me, I won’t stop using the site as this is one of my favourites. Instagram is the first and last app I will use in a day. I love checking stories and catching up with everyone. Overall the algorithm is here, it is happening and there isn’t much we can do to change it. Yeah this sucks, but don’t let it stop you creating your Instagram how you want your profile to look.
I am contemplating on being more creative, I love watching clips on Instagram, along with looking at everyone’s photos. I want to start trying to do these once a week, a short video of an event, or something we have been up too. If you are thinking of starting a YouTube channel but are nervous or not sure of editing, Instagram clips such as this or doing more Instastories will certainly improve your confidence.
How do you find Instragram? Do you have a love and hate relationship with the site?
I have seem some great posts also on the subject of Instagram, check them out below: